About Me

IMG_20130911_045939I have a background was in advertising and design building one of Australia’s pioneering digital-design agencies in mid 1990s winning local and international awards for clients such as Air New Zealand and ASIC. I’VE been involved in developing online communities and audiences for over 15 years for myself and helping others to do the same.

In 2011, I co-founded Massively Minecraft with Dr Bron Stuckey as an experimental community for teachers, parents and children to promote digital citizenship. Its aim was to help develop substantive game theory. The community grew to hundreds of players online, drawn from all corners of the world. Its guiding principle: No lessons, no teaching, just learning. It has been widely received as a transformational model, being showcased at Games For Change (2012) and Games, Learning & Society (2013) as well as appearing on ABC TV’s Youth Programme, Good Game Spawn Point.

I’m undertaking a doctorate at Macquarie University under the supervision of Professor Catherine Lumby in Media. I am investigating family negotiations of next-generation games and media consoles. I’m currently working at the UNSW as Manager of Educational Development in the Faculty of Arts and Social Science.

I have written on the topic of games, virtual communities and education for ACER Press, ABC Television, The Conversation and The Department of Education and Parenting Magazines about video games as essential cultural literacies.

To contact me : please email deangroom@gmail.com

3 thoughts on “About Me”

  1. Hi,
    I was just wondering where you found your plugin for slideshare. I looked but can’t locate one. My classes just started blogging. We’re pretty new at this. Any help would be great.

  2. Dear Mr. Groom:

    I enjoy reading your blog, and was wondering if you would like to do a link exchange. My book blog’s url is educationanddeconstruction.com. Every week, I make a nonfiction book recommendation in the topic areas of education, history, technology, biography and/or humor. I have already put up your link. Please reply if you would like to do a link exchange. Thank you.


    Sally Friedman


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