Technology is produced faster — and with less ‘need’ than society can resolve what to do with it — beyond what marketing companies tell them. We are bomarded with media messages. Whether parents like it or not, the largest form of media which makes more money today than last week is the game-entertainment industry – and it’s made it very easy to purchase and keep purchasing it’s products (also called games).
Teachers who “like” technology have bought into the marketing circus with such enthusiasm for the same reason. Those “selling the future” online via Twitter — for profit — tell them what to buy and make it easy for them to buy it.
Let me be really clear about why this is a growing problem for parents. Educational technology is saturated with brands, and people seeking to improve their status though brands. To do that they need your children. Most of them operate on dogma and rhetoric, few know the first thing about games as a media form.
As parents, we know the BIGGEST area of anxiety and conflict in the home is VIDEO GAME USE. At school – the solution is to ban them. This is what I’m calling “the Vegas solution” — you simply move things you don’t like off the strip. The main aim is to keep teachers buying into the same crap that people have peddling for a decade — which has no evidentiary positive impact on kids or society so far. But it keeps the Casino boss happy.
So back to games. Why are they more of a problem now that a few years ago?
No longer stuck with the burden of physical delivery or tethered to permanent power-outlets, the game-entertainment industry (don’t separate them) — has worked out not only what people like to do most with technology — interact with media socially using romantic fantasy — but how to keep them paying attention, and spending money. If they are not doing that, they are watching NetFlix or YouTube according to the statistics.
Game-kids do a tremendous amount of emotional work both in the game as a player, and in the home as consumer being bombarded with messages to consume more. When many parents themselves lack the kind of mental executive function to PUT THE SMARTPHONE AWAY for more than a few minutes (they certainly can’t ride a bus or train without one) why on earth would they think kids can manage it? When kids see one rule for them and another for adults — then lines are drawn and the war begins.
It is hard being a game-kid parent because we don’t have mental models of what to do (from their parents). We have media models of what good and bad parents are, related to commercial interests. Our friends are also conflicted on what to do — leaving mass media tell us don’t use that, but this!
Then there is the false journalism which tells them they are bad parent. For example, the ABC News yesterday said “video games were named as a factor in the Sandy Hook Shootings” … then moved on with no explanation — to another story. In case you missed the actual report, video games were explicitly ruled OUT as a factor — and indeed the shooter played Dance Dance Revolution for 4 plus hours a day when and if he could play games. When the main public-funded news can’t bother to fact check, it’s no shock that parents get false messages, and no real advice.
Games are hard to live with if you treat them as though they are akin to TV or watching a DVD. But when going for a bike ride involves putting 4 bikes the Toyota, driving 30 miles to find a decent parkway … then there’s something wrong with how we live which can’t be solved by trying to work out which are the good and bad games — they good and bad kids — or how to extract the games-entertainment agenda from our media saturated society.
How hard is it — VERY hard. What is happening in public education — nothing, unless you could the dubious claims of clinical psychologists that games are addictive – which is also a marketing message.