It didn’t take long for educators to discover Pokemon Go!. I like to curate what educators tag as ‘game based learning’ and in the first weekend, I captured (get it) 46 separate references to the game, all of which dropped straight into the hyper myth that some games (those picked up by the more popular EdTech voices) are going to reform education. I know right, 4th wall break, we’ve been here so many times.
Also interesting is that Pokemon Go! fever has pushed Minecraft – and the new fully endorsed Minecraft: Education Edition (MCEE) off to the side. MCEE has been warmly welcomed by those with commercial ties to Microsoft. Really, before Microsoft, only Joel had the ear or Mojang – so I think it will be interesting to see how (if) the same group of people can find a way to friend Nintendo (or do we mean Niantic Labs.)
At the heart of this fuss is nothing new to those who are interested in games and human behaviour. Amazingly, people do like to go outside and the myth of the isolated teen, sitting in a basement playing Warcraft is one which only works on the ignorant these days. The game is simply a variation on the same thing: using GPS to move to a location. Here the user can interact with a virtual object for a reward – in the case of Pokemon, attempting to flick balls at a cartoon character over laid on the camera view (fun).
Some reports suggest this added $10 billion to Nintendo’s value, as their brand appeals to kids and younger parents. Nintendo may then have succeeded to create a behaviour where people use their GPS “navigate to a location” the holy-grail of mobile-push technology that leads to commercial purchases IRL – not just online.
This game does also feel like a step away from the promising transmedia story telling approach that they began with as a Google internal start-up – ie Ingress and Endgame. Commercially it’s a huge success of course, and that is what drives games – not the research and development of new media as texts or education.
This also extend’s cultural acceptance that play must increasingly be connected to commercial brands and purchasing (though micro payments and real payments) … and therefore to be entertained, we must also be spending money and time on brand derived pathways – ie walking into the right store and out the wrong ones.
Can you catch a bargain at K-Mart this weekend, Catch 20 mall-rats and go in the draw to win a Starbucks — all the time, data is collected, sold and re-sold to ‘help’ people find the products they really want – but in a fun way.
Is it of any value to Education? Well no, of course not yet. Nintendo has dabbled with it’s brands in Education before and didn’t succeed. Now EdTech believes that it can convert just about any popular trend into some form of scholarship, there is, and will continue to be those who’ll claim it has – with little evidence and a whole lot of enthusiasm – which is the story of EdTech itself. The game has succeeded in putting AR into the mainstream media realm – something Ingress didn’t, although it was very popular among the technorati – and still is. On another level, Pokemon Go represents a further shift way from US Pop Culture being the dominant ‘entertainment’ force it once was. If we look even slightly past the Euro-US-Centric EdTech dialogue, we see Asian mobile culture, games, narratives and play styles growing in western popularity.
Here are just a few of the articles which appeared this week. To me, this adds another layer of complexity to how parent’s regulate video game play – and as ever, if you’d like to add your experiences to my research just head over here