Minecraft Story Mode is not Minecraft, but an example of the increasing interest and ability of game developers to engage children in what amounts to a neo-novella.
Neo-novellas are interactive, animated, short stories written for adults (which children also enjoy). It’s a game, but it’s not Minecraft. If you want a review of Story Mode, I suggest Meta Critic here. This post is about why Story Mode is new cultural move for the brand.
It’s been widely accepted that the uptake of digital media doesn’t divorce the user from older media. New iterations become part of the cultural aesthetic and processes carried on by society. Story Mode brings a new set of adventures to the Minecraft brand, finally being more recognizable as a text type than the original game to parents. It actually has a story and characters that deliver on the narrative.
While this ‘port’ from one popular cultural artifact (Game of Thrones, Walking Dead) might not be a more than another remediation, it provides a key bridge between the original sandbox game, which is mostly autotelic in nature, to one which is clearly a consumer-driven product that expands the franchise. For parents who didn’t see the ‘point’ of Minecraft, this new title presents itself in a much more recognisable form. Unlike the developers other titles, Minecaft Story Mode isn’t bound by it’s original ‘show’. It’s likely that they can sell ‘new adventures’ to players for the foreseeable future. The hardcore Minecrafters will carry on with their creative labours and server-owners will continue to farm ‘mini-game’ players. Story Mode isn’t Minecraft. It’s a game which is based on Minecraft, paying closer attention to YouTube popularity than the original game.
Story Mode is a potential gateway game from endless hours of personal creativity and mini-gaming (which comes with many issues for parents) to a game which leads kids into the well-established narrative-games. It remains to be seen if Story Mode has any new ‘literacy’ value to children, but it certainly has tremendous cross-platform economic value to the developers. It also serves to mask some of the concerns parents have over Minecraft “over use” and the kind of trading, collecting and behavioral conditions present on mini-game servers. Minecraft has effectively had a sizeable PR overhaul in Story Mode as well as another injection of cash for its owners.