Families & Games Research: Please contribute

This Christmas I’m sure many families will be playing the latest installment of FIFA on their consoles and computers. In 2015 it’s creator, EA Sports was the #1 publisher on PlayStation4 and Xbox One consoles in the world, driven by the success of Battlefield™Hardline, Dragon Age™: Inquisition and FIFA 15.

To put this in perspective, each day there were 16 million online matches played of FIFA15. EA is now considered a top ‘sports brand’, nor just a game-maker with revenue last year of almost $5billion.

Despite these astonishing numbers, we actually know very little about how families come to buy, talk about or play video games such as FIFA.

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To find out, I’m researching families with children between the age of 4 and 12, as most of the research on video games has focused on later teens and often looked for negatives. Despite the vast numbers of people who play them (79% of Australian’s played a video game this week) there’s almost no research into where families see games fitting into the overall entertainment and leisure time of children.

I’d really appreciate your input into this. I have a short 5-10 minute online survey as part of my research which I hope you’ll consider taking – or sharing with other families in Australia. I’m also hoping to interview a few families about their experiences in the near future …

I’ve also posted some links that you might find useful about games, classifications and regulating them. Please share this post with others … thanks!

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