Commodify friendship

On the surface, the theory of a personal learning network involves community, generosity, good will, trust, gender and social equity. It’s hard to see anyone prepared to query that as rational.

The problem is that there are people and businesses seeking to exploit these values and often negates these values.

The question of the week for me is how can teachers balance or at least negate negative values (profiteering, rhetorical fallacies, excluding) which undermine the traditional values of teaching …

What happens if brands and brand-sycophants are ejected from personal learning networks, how will we re evaluate and re value learning?

I like the tool. I just don’t want to build and live in creepy temples which currently are turning friendship into another commodity.