Among the raft of cuts made by the Australian government, which it’s leader describes as ‘grown ups’ in a rather patronising manner — is the axing of the Interactive Games Fund to the tune of $10million. This was set up by Labour of course and administrated — very well on most accounts — by Screen Australia. Screen Australia are in turn doing some really important work around ‘screen time’ too, and in fact one of the few bodies to be doing so. The Australian game industry is reportedly worth $1.45 billion dollars in 2012.
Why would you invest in games development? Simple. Games are the multi-billion dollar growth industry which can start in your bedroom and take the world by storm. Australia is (unless your are media hermit) known for being great at games. Go and look up some of the most influential games in the last five years … Australian’s are massive. Then consider that many in games also work in social media, marketing, advertising, film and television — so it’s not ONE company or a few grants which government killed off, but a valuable pathway which also includes education and life long learning. It’s hard to dismiss the culturally conservative undertones which focus almost entirely on game content and ignorant of game-play. The embargo-banning of games such as Saints Row is a typical example of not understanding the medium itself. For example, game-play is vital to the experience of a good or bad game, not content which is background (James Gee). Game-play would therefore be critical to medical and military simulations and so on. It will be important to training and education … but the fact that games have zombies and Murdoch hates them is sufficient it seems.
Compare this to the $248 million allocated indoctrination of children by un-trained and deeply culturally filtered people who freely wander into schools, where as media education is still waiting outside. I know massive spending and massive cuts make more sensational headlines, but for Australian gaming, this fund barely got up before it was pwnd.
I am clearly not a fan of neo-liberalism, and as a free minded citizen amazed at any ideology which believes it can legislate, starve or in any way prevent the continued rise of the interactive media entertainment industry globally — and bemusement at the simplistic ‘leaders’ who believe it prudent to dismiss Australia’s contribution so far or the value of this industry into the years set out in their ‘return to surplus’ as though that has any meaning in today’s society.