This is an interesting, and nicely styled browser MMO called Everand. It has been developed by the Department for Transport in the UK, to engage children making the transition from Primary to Secondary school, on the topic of road safety. The aim is that players will improve their road safety behaviour and apply what they have learned in the game, to the real world as a learned response. Maybe it is just me, but the UK and Scotland seem to be kicking some great game based learning initiatives right now. This one is free play with a ‘chat’ style system that is well thought out, with mini-games and friend-system. There is a level system, rep system, spells, powers and abilities … all the ingredients needed for for engaged learning, not content shoveling. Just image how easy it would have been for them to make an eLearning blah … instead this.