Hulu to the future?

I haven’t done an ‘I wonder’ post for a while, but a few things I’ve read this week lead me to wonder about what creates change, not just in school – but in our beliefs.

Few people will not have heard of the ABC or Disney. But what about Hulu? What if I was to say that Hulu is a TV channel that ABC and Disney have decided is a brand that they cannot effectively compete with, so is negotiating to work with in the future. “Disney made a bet three years ago that the strength of its ABC and Disney brands would be enough to attract online viewers, and so it chose not to participate in Hulu during its launch”. Is there any alignment here with the position that education systems are taking?, are they holding out that they would continue to attract students due to their heritage, should there be some alternate. What is amazing with stories like this is the speed at which millions of people move to new spaces and how powerless traditional media channels are in preventing it. With so much content heading to the web, and even CBBC focusing on their online delivery as a primary activity, with TV secondary, ending long running shows – as “children no longer saw themselves as exclusively schoolchildren”.

Content on mobile phones and netbooks used to be on the lounge room television. Increasing lower costs access to wifi with pre-paid and 3G wifi will sweep away metropolitan broadband ADSL, as more people lower home-consumption in favour of greater mobile. Mobile learning, with high quality content will increase as organisations like the BBC focus their attention on it’s development and delivery.

How will this affect students? Now they won’t need ‘your’ network or ‘your connection’, and will be sharing net access though informal, add-hock networking, using 3G and Bluetooth connectivity. 3G dongles look just like USB drives, but do remarkably more. Once they wanted SMS credit, now they want’web credit’. I see dozens of high school students on my trip from the Central Coast using mobile internet on their phones. They are not just texting, but emailing and chatting in IRC with Skype, and this is a big motivator for teens to have ‘smart phones‘. In fact now you send a txt message to get the URL of internet content. We are seeing TV increasingly interested in ‘virtual worlds’ and ‘online games’. A solo experience or game, as an add on for traditional TV and film marketing, is no longer enough.Advertisers know that we are connecting to each other, more than their messages, and know that social media is where their customers are – online and mobile.

New pre-school entertainment comes with ‘virtual world’ connections.- as they are painfully aware how tomorrows media-consumer is motivated. Anything that was on TV is now on your mobile – and more than likely connected to a massive mutliplayer environment. Few teachers are even beginning to think abut how this is going to impact them in the next 5 years. Much of the operational instruction we used to provide – such as information literacy and ‘computer mastery’ is being taught by online avatars and popular culture websites.

source: news.com.au

Students in Grange Hill in the late 70s, experienced classrooms and process of learning that has changed little in over 30 years. Yet the students in them are increasingly there because of ‘tenue’, and not motivation. We have more strategic, surface learners that deep, life long learners.

What do we have to do to ensure that ‘schools’ are the best ‘channel’ for learning? It seems entirely possible that something could appear in education from an unconventional quarter. It is happening everywhere else, ask the Mouse, who has several ‘virtual magic kingdoms’. If encumbent, successful, organisations are being unseated from their traditional markets, will they education be seen as an opportunity? Will the slow change and lack of central government investment see schools being commercialised? Well maybe, it’s here already with McDonalds, free online software for schools. The media was fixated with facile ‘McSchool’ jokes, or if burgers would be advertised, once again showing how out of step they are with reality. Of course McDonalds software is FREE – it’s online, and online is predominently ‘free’. A paid model is not how it works anymore. We have Google ‘educators’ already, and Apple have been claiming ‘Apple Schools’ for years.

I wonder how near we really are to the Florida Virtual High School, If the AIS and Catholic Education Offices are talking to McDonalds, and therefore parents are accepting commerical, third party teaching input, then can parents and students opt to study Anchient History in a commerically funded Teen Second Life’ class. Does software have to be ‘linear’, given that some of the most innovative learning environements in Australia are ones in which, as Will Richardson observes “the kids are driving the learning, from the design of the school and the curriculum to the decision making around school policy and more”. Policy is therefore central to the debate. We have ‘outcomes’ prescribed by the Board of Studies, and assessments are guided by policy compliance and the HSC summative examination.

If a parent wants their child to do well, and there is an alternate offering – online, mobile or virtual – then the central issue is about ‘tenure’. Students are required to be at school. I’d like think they ‘attend learning’, through effective activities, guided by outcomes and assessment  (attendance, may be an outcome/assessment btw). This is not so futuristic. In China, thousands of students attend class via mobile phone as well as online webinar.

In an atomised way, the elements of negotiated learning, mobile learning and virtualised learning are there – together with an economic imperative for large organisations to re-position themselves and find new opportunities. It’s not going to happen tomorrow – but at the same time, I wonder if the ‘shifts’ for learning will actually come from the education sector leadership – or from more motivated commercial enterprise.

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